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Toothpaste Rankings

Updated August 2, 2026

Toothpaste Rankings

Honest rankings for people who read the label. We score widely available pastes on the same six public criteria: ingredient safety, remineralization, kid safety, taste, transparency, and value. The goal is simple. Label-reading families can compare without the marketing fog.

02. The Method

How we score

We score every toothpaste on the same six public criteria. No brand gets a free pass, including Klyyr. Scores are a weighted average of those criteria, rounded to one decimal place. Awards highlight category strengths; they do not override the overall ranking.

  • 25% weight

    Ingredient Safety

    How clean the formula is for a label-reading household: surfactants, dyes, sweeteners, titanium dioxide, PEGs, and other common red flags.

  • 25% weight

    Remineralization & Efficacy

    Whether the paste offers a credible enamel-support story: hydroxyapatite dose and form, fluoride when present, or neither.

  • 15% weight

    Kid & Family Safety

    Swallowing risk, age suitability, mild flavors, and whether one tube can reasonably serve a household with young kids.

  • 10% weight

    Taste & Texture

    Whether people will actually brush twice a day with it: flavor quality, foam feel, grit, and aftertaste.

  • 15% weight

    Transparency & Sourcing

    How clearly the brand discloses what is in the tube, at what dose, and where it comes from.

  • 10% weight

    Value

    Price per ounce relative to what you get: actives, clean formula, and subscription or multi-pack savings.

03. Featured

04. Guides

Latest reading

Plain-language explainers for the questions that come up when you actually read the tube.

05. Ingredients

What's in the tube

A short glossary teaser. We flag clean, caution, and avoid, with context rather than scare tactics.

06. Updates

Stay in the loop

Occasional ranking updates when formulas or evidence change. No spam.

Occasional ranking updates. No spam.