avoid
Titanium Dioxide
Also known as: TiO2, CI 77891
A whitening pigment many clean shoppers skip; food-additive scrutiny has increased in some regions.
01. What it is
What it is
A white mineral pigment used to make toothpaste look brighter.
02. Why it’s used
Why it’s used
Cosmetic opacity and 'clean white paste' appearance.
03. The concern
The concern
Not needed for cleaning. Nanoparticle forms and inhalation/ingestion debates have made TiO2 a common avoid-list item, especially after food-use restrictions in parts of Europe.
04. Our take
Our take
Skip when you can. Whiteness of the paste is packaging psychology, not enamel health.
05. Found in
Brands we reviewed
None of the currently ranked pastes are tagged with this glossary entry.
No ranked brands listed.
06. Sources
Further reading
Third-party citations, not studies we ran.