Rank 19 of 32
Schmidt's Natural Toothpaste
Natural personal-care brand extending into everyday toothpaste.
Clean-leaning everyday paste without enamel-active leadership
Best for: Budget-conscious shoppers wanting a basic natural fluoride-free paste from a known clean brand
01. Specs
At a glance
Price, size, and formula flags from the published product data.
- Price
- $6.00
- Price / oz
- $1.28
- Size
- 4.7 oz / 133 g
- Country
- United States
- Founded
- 2010
- Fluoride
- No
- Hydroxyapatite
- None stated
- SLS
- No
- Kid-safe
- Yes
- Subscription
- No
02. Tradeoffs
Pros and cons
Pros
- Natural brand recognition from deodorant aisle crossover
- Generally avoids SLS and artificial dyes
- Affordable compared with boutique HAp tubes
- Widely available in mainstream retail
Cons
- Fluoride-free natural formulas lack a strong remineralizing active story
- Not as dose-transparent as top mineral pastes
- Taste is fine, not memorable
03. Scores
Score breakdown
Sub-scores on a 0–10 scale, shown with each criterion’s weight in the overall ranking.
- Ingredient Safety · 25%7.6
- Remineralization & Efficacy · 25%5.8
- Kid & Family Safety · 15%7.5
- Taste & Texture · 10%7.2
- Transparency & Sourcing · 15%7.0
- Value · 10%7.4
04. Ingredients
What we flagged
Key ingredient notes from our review. Not a scare list.
- depends
Natural / fluoride-free framing
Matches preference; weakens remineralization scoring.
- clean
SLS-free
Typical clean personal-care expectation.
- depends
Brand signature across personal care.
Full ingredient list
Schmidt's toothpaste SKUs should be verified on-pack for full ingredients and any fluoride variants. Empty list here reflects uncertainty about a single canonical INCI.
05. Review
Our take
Schmidt's toothpaste is a practical natural-aisle option for people who already buy the brand. Cleaner than conventional gel stripes, it still sits mid-low on remineralization versus HAp and fluoride leaders.
Crossover shoppers
Schmidt's wins bathroom real estate because deodorant trust transfers. Toothpaste follows that path for many households that want one natural brand language.
Criteria fit
Ingredient Safety is respectable for mass natural. Remineralization is the limiter. Value is a relative strength versus $14 boutique tubes.
Verdict
Reasonable basic natural paste. Not a top enamel-support recommendation.
06. Where to buy
Schmidt's
Outbound link to the brand or retailer listed for this product.
07. Glossary
Related ingredients
Entries from our glossary that appear on this paste or in its flags.
- Fluoride
The most evidence-backed cavity fighter in toothpaste, with real swallowing-dose limits for young kids.
- Essential Oils
Natural flavor and antimicrobial fragrance; great in moderation, harsh if overdone for little kids.
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